When We Judge Another Person Or Group By Our Own Cultural Standards We Are Engaging In?
When We Judge Another Person Or Group By Our Own Cultural Standards We Are Engaging In? Such attitudes are an example of ethnocentrism, or evaluating and judging another culture based on how it compares to one’s own cultural norms. Ethnocentrism, as sociologist William Graham Sumner (1906) described the term, involves a belief or attitude that