What Does It Mean When Someone Says Excelsior?

What Does It Mean When Someone Says Excelsior? ‘Excelsior’ which is Latin for “ever upward,” was Stan Lee’s catchphrase. In 1960’s when Atlas Comics became Marvel, Lee’s monthly column would be signed off with “Excelsior.” In a 2007 interview, he revealed how he wanted to create a unique word that his rivals at the time