geocentric approach

What Is The Advantage Of A Geocentric Staffing Policy?

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What Is The Advantage Of A Geocentric Staffing Policy? The geocentric policy approach to staffing assigns job positions to any person best suited for the position, regardless of the employee’s background, culture or country of origin. The main advantage of this staffing policy approach is that it is highly flexible. What is an advantage of

What Is EPRG Framework In International Marketing?

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What Is EPRG Framework In International Marketing? EPRG stand for Ethnocentric, Polycentric, Regiocentric, and Geocentric. It is a framework created by Howard V Perlmuter and Wind and Douglas in 1969. It is designed to be used in an internationalization process of businesses and mainly addresses how companies view international management orientations. What are the four