When Choice Is Demotivating Can One Desire Too Much Of A Good Thing Citation?

When Choice Is Demotivating Can One Desire Too Much Of A Good Thing Citation? When choice is demotivating: can one desire too much of a good thing? J Pers Soc Psychol. 2000 Dec;79(6):995-1006. doi: 10.1037//0022-3514.79. When choice is demotivating Can one desire too much of good thing? These findings have led to the popular notion