high involvement

What Is High Involvement Decision Making?

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What Is High Involvement Decision Making? High-involvement decisions are those that are important to the buyer. These decisions are closely tied to the consumer’s ego and self-image. They also involve some risk to the consumer. … A low-involvement purchase usually involves an abridged decision-making process. What is the most complex type of consumer buying decision

What Is Level Of Involvement In Marketing?

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What Is Level Of Involvement In Marketing? What is Level of Involvement? Level of involvement is the degree of information processing and the amount of importance a consumer attaches to a product while purchasing it. In other words, it shows how involved the customer is towards a product personally, socially and economically. What are the