hospitality businesses

Who Are The Customers In Hotel Industry?

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Who Are The Customers In Hotel Industry? Groups include both leisure travelers and those traveling for business such as for a conference, convention or company meeting. The sales manager at the hotel targets this segment by putting together a package of lodging, meeting rooms and meals for the group. Who are the target customers of

What Is Yield Management Discuss Its Benefits And Issues Involved In It By Considering Hotel As An Example?

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What Is Yield Management Discuss Its Benefits And Issues Involved In It By Considering Hotel As An Example? Yield management in the hotel industry is a dynamic pricing strategy for maximizing revenue from a fixed, time-limited inventory, such as hotel rooms. It’s based on understanding and predicting consumer behavior to influence future hotel guests and