Why Social Media Influencers Are Bad?

Why Social Media Influencers Are Bad? Some of the latest research suggests that exposure to idealized images — especially those posted by influencers on Instagram — may be fueling the kinds of negative social comparisons that make people feel bad about themselves. … This credibility translates to persuasiveness, his research has found. Why are social

How Do Influencers Affect Consumer Behavior?

How Do Influencers Affect Consumer Behavior? Social media influencers tap into core human interactive needs, which spur response, often in the form of purchase action. As such, influencers can be a powerful way to communicate with your potential customers and increase your customer acquisition rate. Why are influencers important? Influencers are your content production. They