Can’t Be Seen Tasted Felt Heard Or Smelled Before Purchased?
Can’t Be Seen Tasted Felt Heard Or Smelled Before Purchased? What is intangibility? In marketing services, intangibility means the inability of a consumer to preassess the value of using a service. Unlike a physical product, a service cannot be seen, tasted, felt, heard, or smelled prior to its purchase. This makes it hard to evaluate