What Are The Challenges Of Intangibility In Service Industry?
What Are The Challenges Of Intangibility In Service Industry? INTANGIBILITY. Consumers can see and touch goods—they’re a physical product. … LACK OF OWNERSHIP. You can buy a product, take it home, own it for years, and perhaps even resell it. … PERISHABILITY. … HETEROGENEITY. … INTERACTIVITY. What are the implications of the intangibility of services?