intangible items

What Do You Mean By Intangibility Of Service?

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What Do You Mean By Intangibility Of Service? In marketing services, intangibility means the inability of a consumer to preassess the value of using a service. Unlike a physical product, a service cannot be seen, tasted, felt, heard, or smelled prior to its purchase. This makes it hard to evaluate its quality. What is a

What Is Goodwill Example?

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What Is Goodwill Example? Goodwill is an intangible asset associated with the purchase of one company by another. … The value of a company’s brand name, solid customer base, good customer relations, good employee relations, and any patents or proprietary technology represent some examples of goodwill. What do you mean by goodwill? Goodwill is an