integrated communication

What Is Integrated Marketing Communications IMC?

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What Is Integrated Marketing Communications IMC? What is Integrated Marketing Communication (IMC)? … The American Marketing Association defines IMC as “a planning process designed to assure that all brand contacts received by a customer or prospect for a product, service, or organization are relevant to that person and consistent over time.” What is integrated marketing

What Is The Role Of Public Relations In Integrated Marketing Communications?

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What Is The Role Of Public Relations In Integrated Marketing Communications? PR is used to effectively communicate key messages to a diverse public. By first identifying all audiences—and their drivers— messages can then be tailored to resonate with each party so that each takes the desired action. Try using this PR approach when developing messaging