How Do You Measure Motivation?
How Do You Measure Motivation? Thus, motivation can be measured by the degree to which a goal-relevant object is evaluated positively, using explicit measures (e.g., willingness to pay, liking) or implicit measures such as the evaluative priming task (Fazio, Sanbonmatsu, Powell, & Kardes, 1986) and the implicit association test (Greenwald, McGhee, & … How do