How Long Has JCPenney Been In Financial Trouble?

How Long Has JCPenney Been In Financial Trouble? The company was saddled with debt and spent the last decade with a continual turnover in CEOs, new store designs that couldn’t spark interest, initiatives and rebrands that didn’t resonate with customers. The once-beloved retailer has been unprofitable since 2010 with net losses of $4.5 billion. Is