What Are Latent And Manifest Motives?

What Are Latent And Manifest Motives? Manifest Motives: Motives that are known & freely admitted. Latent Motives: Motives that either are unknown to the individual or are such that the individual is reluctant to. What are McGuire’s psychological motives? McGuire’s Psychological Motivations is a classification system that organizes theories of motives into 16 categories. The