macroenvironmental forces

How Does Micro And Macro Environment Affect Marketing?

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How Does Micro And Macro Environment Affect Marketing? The macro-environment consisting of wider societal authorities, and the micro-environment which incorporates the influences related to a company, together form the general marketing environment How does micro environment affect marketing? The micro-environment refers to the forces that are close to the company and affect its ability to

What Are The Most Important Forces In The Macro Environment Facing Companies Today?

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What Are The Most Important Forces In The Macro Environment Facing Companies Today? It consists of external factors that the company itself doesn’t control but is certainly affected by. The factors that make up the macro-environment are economic factors, demographic forces, technological factors, natural and physical forces, political and legal forces, and social and cultural