market globalization

How Has Globalisation Affected The Airline Industry?

by

How Has Globalisation Affected The Airline Industry? One major growing trend in airline industry is market globalization. People travel to other countries for both business and leisure purposes, leading to 7% increment in air travel per year. As a market is globalized, those involved will evolve into global customers who go in search of suppliers

How Does Globalization Relate To Marketing?

by

How Does Globalization Relate To Marketing? Globalisation has broadened the horizons of B2B marketing by breaking down the borders between countries and extending the reach to foreign clientele. Access to mass markets can lead to increased sales for businesses, while consumers can benefit from full product variety and competitive pricing. Why is globalization important in