marketing appeals

What Are The Disadvantages Of Market Segmentation?

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What Are The Disadvantages Of Market Segmentation? Limited Production: In each specific segment, customers are limited. … Expensive Production: … Expensive Marketing: … Difficulty in Distribution: … Heavy Investment: … Promotion Problems: … Stock and Storage Problems: What are the risks of segmenting a market badly? Too Narrow or Too Wide. If the segment you

What Is Market Segmentation And Its Advantages And Disadvantages?

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What Is Market Segmentation And Its Advantages And Disadvantages? (i) The marketer can spot and compare marketing opportunities. … Differences in customer response to different marketing tools serve as the basis for deciding on the allocation of market funds to different customer groups. (iii) The marketer can modify his product/service and marketing appeals to suit