What Are The Disadvantages Of Market Research? Marketing research (MR) is a costly affair. It is also lengthy and time-consuming. It has a limited scope. It has a limited practical value. It can’t predict consumer behavior. It can’t give 100% accurate results. What are the merits and demerits of market research? Merits or advantages of
What Are The Benefits Of Primary Market Research? Primary research guarantees that the information collected is up-to-date and relevant, enabling accurate trends to be revealed. Primary research also allows the person or organisation to control ownership of the data. Why is primary market research important? Primary market research is the only way of getting direct
What Is The Importance Of Market Study? Market research is a vital part of any business strategy, whether that business is B2B or B2C, big or small, new or old. It provides the answers companies need to make decisions that will move them forward instead of back by empowering them to base decisions on data.