mouth marketing

What Is The Online Version Of Word Of Mouth?

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What Is The Online Version Of Word Of Mouth? Online or electronic word-of-mouth (eWOM) has been defined as “any positive or negative statement made by potential, actual, or former customers about a product or company, which is made available to a multitude of people and institutions via the Internet” (Hennig-Thurau, Gwinner, Walsh & Gremler, 2004,

How Fast Does Word Of Mouth Travel?

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How Fast Does Word Of Mouth Travel? Negative word-of-mouth reviews have a higher impact and spread faster than positive feedback. According to word-of-mouth marketing statistics, 96% of unhappy customers don’t complain to the company about a bad experience; however, they share their bad experience with about 9-15 people. How efficient is word of mouth? 28%