When A Person Uses His Or Her Own Culture As A Standard To Evaluate Another Group Or Individual This Is Called?
When A Person Uses His Or Her Own Culture As A Standard To Evaluate Another Group Or Individual This Is Called? Such attitudes are an example of ethnocentrism, or evaluating and judging another culture based on how it compares to one’s own cultural norms. Ethnocentrism, as sociologist William Graham Sumner (1906) described the term, involves