What Is Ethnocentrism In Business?
What Is Ethnocentrism In Business? Ethnocentric people tend to believe that their group, organization, culture, or ethnicity is superior to others. … In international business research, ethnocentrism is usually considered undesirable, something that should be eliminated. What are examples of ethnocentrism? An example of ethnocentrism in culture is the Asian cultures across all the countries