negative campaigning

What Does Research Say About The Influence Of Negative Ads In Campaigns Quizlet?

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What Does Research Say About The Influence Of Negative Ads In Campaigns Quizlet? What does research say about the influence of negative ads in campaigns? They inform people about both candidates and may also increase interest in elections. … The stakes represented by elections are so high because decisions from the federal government affect every

What Are Negative Political Ads?

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What Are Negative Political Ads? There are two main types of ads used in negative campaigning: attack and contrast. Attack ads focus exclusively on the negative aspects of the opponent. There is no positive content in an attack ad, whether it is about the candidate or the opponent. What is considered a political ad? Political