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What Year Did Old Spice Rebrand?

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What Year Did Old Spice Rebrand? Old Spice’s 2010 Rebrand Business – Brandsonify. Why did Old Spice choose to rebrand? Featuring new commercials, new packaging, a new site design, and a complete upheaval of their entire marketing scheme, Old Spice completed a full rebrand in an effort to attract a broader, younger customer base. Was