What Are The 4 Main Components Of A Persuasive Message?
What Are The 4 Main Components Of A Persuasive Message? Persuasive messages are often discussed in terms of reason versus emotion. Every message has elements of ethos, or credibility; pathos, or passion and enthusiasm; and logos, or logic and reason. What are the components of step 1 of planning persuasive messages? Step One: Get Attention.