What Is The Difference Between Corporate Philanthropy And Cause Related Marketing?
What Is The Difference Between Corporate Philanthropy And Cause Related Marketing? Cause marketing, basically, refers to a mutually beneficial relationship between a for-profit business and a non-profit organization. … Philanthropy, on the other hand, simply involves a corporate donation to a non-profit charitable organization (usually tax deductible). Is cause-related marketing philanthropy? Cause marketing’s first goal