postpurchase behavior

What Are The Stages Of The Consumer Buying Process?

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What Are The Stages Of The Consumer Buying Process? Stage 1: Problem Recognition. Stage 2: Information Gathering. Stage 3: Evaluating Solutions. Stage 4: Purchase Phase. Stage 5: The Post-Purchase Phase. What are the 6 stages of the consumer buying process? Problem Recognition. … Information Search. … Evaluation of Alternatives. … Purchase Decision. … Purchase. …

What Is Post Purchase Cognitive Dissonance?

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What Is Post Purchase Cognitive Dissonance? Post-purchase cognitive dissonance refers to the state of mind that a customer may experience that is related to a prior purchase. It is a widespread occurrence where a customer makes a purchase and begins to regret it thereafter. What is post purchase dissonance and why might consumers experience it?