How Can Firms Engage In Non-price Competition A Price Wars And New Products?
How Can Firms Engage In Non-price Competition A Price Wars And New Products? Non-price competition typically involves promotional expenditures (such as advertising, selling staff, the locations convenience, sales promotions, coupons, special orders, or free gifts), marketing research, new product development, and brand management costs. How do firms engage in price and non-price competition? Since price