programmatic ads

What Is Programmatic Display?

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What Is Programmatic Display? Programmatic display advertising involves automated bidding on display advertising inventory in real-time, for the opportunity to show an ad to a specific customer type, in a specific context. It doesn’t include paid search bidding. Often it involves header bidding to facilitate the real-time bidding process. What is programmatic vs display? The

How Does Programmatic Work?

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How Does Programmatic Work? How Does Programmatic Advertising Work? Artificial intelligence technologies have algorithms that analyze a visitor’s behavior allowing for real time campaign optimizations towards an audience more likely to convert. Programmatic companies have the ability to gather this audience data to then target more precisely. How do you explain programmatic advertising? Programmatic advertising