Which Element Of The Promotion Mix Involves Paid Personal Communication That Seeks To Inform Customers And Persuade Them To Purchase Products In An Exchange Situation?
Which Element Of The Promotion Mix Involves Paid Personal Communication That Seeks To Inform Customers And Persuade Them To Purchase Products In An Exchange Situation? Personal selling is paid personal communication that attempts to inform customers and persuade them to purchase products in an exchange situation. What are the 4 types of promotion mix? Personal