Which Element Of The Promotion Mix Involves Paid Personal Communication That Seeks To Inform Customers And Persuade Them To Purchase Products In An Exchange Situation?

Which Element Of The Promotion Mix Involves Paid Personal Communication That Seeks To Inform Customers And Persuade Them To Purchase Products In An Exchange Situation? Personal selling is paid personal communication that attempts to inform customers and persuade them to purchase products in an exchange situation. What are the 4 types of promotion mix? Personal

What Is The Term For The Promotional Mix Element That Evaluates Public Attitudes?

What Is The Term For The Promotional Mix Element That Evaluates Public Attitudes? Public relations. the element in the promotional mix that evaluates public attitudes, identifies issues that may elicit public concern, and executes programs to gain public understanding and acceptance. What are the 4 main elements of the promotional mix? These four elements are