What Factors Are Considered In Psychographic Segmentation Of Market?
What Factors Are Considered In Psychographic Segmentation Of Market? What factors are considered in psychographic segmentation of market? There are five psychographic segmentation variables on the basis of which homogeneous segments can be prepared for proper research – Personality, Lifestyle, Social Status, AIO (Activities, Interests, Opinions), and Attitudes. What are the factors of psychographic segmentation?