What Does Levi’s Rigid Mean?
What Does Levi’s Rigid Mean? Showing 1-5 of 5 answers. It’s difficult to get a straight answer from Levi’s marketing material, but as far as I’ve been able to tell, Rigid is Levi’s marker for their raw (or close to raw) denim. Raw denim has not been washed like most jeans, so the dye is