sales approaches

What Is A Product Approach?

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What Is A Product Approach? Definition. A product approach is a method used by salespeople to approach prospects in which salespeople demonstrate the product features and benefits as they walk up to the prospects.[1] What is a product approach example? When a company focuses more on what it can produce well and better than others

What Is Diagnostic Sales Approach?

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What Is Diagnostic Sales Approach? So what is diagnostic selling? According to Jeff Thull who introduced the concept in his book, Mastering the Complex Sale, the role of the salesperson is to “help a buyer diagnose their problem and design, evaluate, and implement a solution that provides a high level of value to their customers.