segment attractiveness

What Is An Attractive Segment?

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What Is An Attractive Segment? An attractive market segment provides a good fit between a company’s capabilities and product range and customers’ needs. Companies with a good fit succeed by offering superior value to customers in the segment. Small businesses may only find the optimum fit in a limited number of market segments. What are

How Do You Evaluate Segment Attractiveness?

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How Do You Evaluate Segment Attractiveness? You can evaluate the market potential of a segment by looking at the number of potential customers in the segment, their income and the number of people in the segment who need the kind of product you offer. How do we evaluate segment attractiveness? You must focus your assessment