Is Dividing A Market Into Segments Based On Consumer Knowledge Attitudes Uses Or Response To A Product?
Is Dividing A Market Into Segments Based On Consumer Knowledge Attitudes Uses Or Response To A Product? Behavioral segmentation refers to dividing a market into segments based on consumer knowledge, attitude, uses, or responses to a product (Kotler & Armstrong, 2014, pp. 193–198; Kotler and Keller, 2009, pp. 213–226). What are ways to divide a