segmentation variables

Which Of The Following Refers To A Technique That Divides Consumers Into Groups On The Basis Of How They Act Toward Feel About Or Use A Good Or Service?

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Which Of The Following Refers To A Technique That Divides Consumers Into Groups On The Basis Of How They Act Toward Feel About Or Use A Good Or Service? Market segmentation is the process of dividing prospective consumers into different groups depending on factors like demographics, behavior and various characteristics. Market segmentation helps companies better

What Are The 4 Segmentation Factors?

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What Are The 4 Segmentation Factors? Demographic, psychographic What are segmentation factors? A basis for segmentation is a factor that varies among groups within a market, but that is consistent within groups. One can identify four primary bases on which to segment a consumer market: … Demographic segmentation is based on variables such as age,