What Is AB Testing Used For? A/B testing is essentially an experiment where two or more variants of a page are shown to users at random, and statistical analysis is used to determine which variation performs better for a given conversion goal. Where is AB testing used? Typically, A/B testing is used when you wish
What Is AB Testing In Analytics? A/B testing (also known as split testing or bucket testing) is a method of comparing two versions of a webpage or app against each other to determine which one performs better. What is AB testing in Google Analytics? An A/B test is a randomized experiment using two or more
How Do You Conduct An AB Test? Pick one variable to test. … Identify your goal. … Create a ‘control’ and a ‘challenger. … Split your sample groups equally and randomly. … Determine your sample size (if applicable). … Decide how significant your results need to be. … Make sure you’re only running one test