What Is Strategic Forecasting?

What Is Strategic Forecasting? In marketing and sales, strategic forecasting is the use of benchmarks, historical data, and other information and factors to make predictions about future demand and sales growth. … It’s better to identify and exceed realistic targets based on solid data than it is to set your sales team up for disappointment.

What Is The Strategic Importance Of Forecasting?

What Is The Strategic Importance Of Forecasting? Strategic forecasting makes the company’s operations sensitive to market factors on a continuous basis. Companies can decide whether to assign additional resources for corrective action, or to change their strategies to reflect the new situation. What is strategic forecasting? In marketing and sales, strategic forecasting is the use