What Is Implied About The Meaning Of Media Texts If Scholars Assume That Audiences Are Active Rather Than Passive?
What Is Implied About The Meaning Of Media Texts If Scholars Assume That Audiences Are Active Rather Than Passive? If scholars assume that audiences are active rather than passive, what does this imply about the meaning of media “texts”? Consumers can alter and even invert meanings to suit their own purposes. What are audience members