What Was Significant About The 1923 Variety Show The Eveready Hour?

What Was Significant About The 1923 Variety Show The Eveready Hour? What was significant about the 1923 variety show The Eveready Hour? It was the first regularly sponsored radio series. Which organization was founded in 1936 to protect people from unscrupulous advertisers? … The AIDA approach is a type of persuasive strategy used in advertising.