What Are UTM Parameters Used For? Urchin Tracking Module (UTM) parameters are five variants of URL parameters used by marketers to track the effectiveness of online marketing campaigns across traffic sources and publishing media. What is the use of UTM? UTM or Urchin Tracking Module is a simple code that can be attached to any
How Do You Use UTM Parameters? You can create UTMs using the Google UTM generator, then paste the links into your social media posts. Enter the URL of the page you want to link to, then enter the values for the parameters you want to track. How do you use UTM? You can create UTMs
What Does UTM Parameters Stand For? Urchin Tracking Module (UTM) parameters are five variants of URL parameters used by marketers to track the effectiveness of online marketing campaigns across traffic sources and publishing media. What are the 5 UTM parameters? There are five standard UTM values: campaign, source, medium, term, and content. Marketers add these