An aspirational group is a reference group that an individual wishes to associate with.
Is a person’s pattern of living as expressed in his/her psychographics?
Lifestyle
is a person’s pattern of living as expressed in his or her psychographics, including his or her activities, interests, and opinions. Personality refers to the unique psychological characteristics that lead to relatively consistent and lasting responses to one’s own environment.
What is the most important consumer buying organization?
Family
is the most important consumer-buying organization in society. Role and status can be defined by a person’s position in a group.
Is the changes in an individual’s behavior arising from experience?
According to Kotler’s Definition,
learning
involves changes in an individual’s behavior arising out of the experience. Most of the human behavior is learned over time, out of the experience. Consumer learning is a process.
Is a descriptive thought that a person has about something?
Belief
– descriptive thought that a person holds about something. Attitude – person’s consistently favorable or unfavorable evaluations, feelings, and tendencies toward an object or idea.
Which of the following is a psychographic characteristic of consumer?
Psychographic characteristics of consumers include
interests, activities, opinions, values and attitudes
. … A company may better understand consumer opinions and attitudes after conducting a focus group, and can use that information to tailor advertising or marketing campaigns.
What is a psychographic description?
Psychographics is
the study of consumers based on their activities, interests, and opinions (AIOs)
. … In contrast, a psychographic profile contains information around a person’s interests, hobbies, emotional triggers, and lifestyle choices, among other data.
When a market segment is large or profitable enough to serve?
| Term 1) When a company identifies the parts of the market it can serve best and most profitably, it is practicing ________. Definition C) market targeting | Term 24) When a business market segment is large or profitable enough to serve, it is termed ________. Definition C) substantial |
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Which refers to how an individual perceives a particular message?
Consumer perception
. 4. ————– refers to how an individual perceives a particular message. a. Consumer behaviour.
What factors influence your buying decisions?
Many different factors can influence the outcomes of purchasing decisions. Some of these factors are specific to the buying situation: what exactly you are buying and for what occasion. Other factors are specific to each person:
an individual’s background, preferences, personality, motivations, and economic status
.
What is classical conditioning in consumer behavior?
Classical Conditioning is a theory of psychology that refers to learning through repetition. Its ultimate goal is to
create a spontaneous response to a particular situation by repeatedly exposing a subject (consumer)
to a specific stimuli (a brand, product, or service).
How does attitude influence consumer Behaviour?
Consumer attitude may be defined as a
feeling of favorableness or unfavorableness that an individual has towards an object
. As we, all know that an individual with a positive attitude is more likely to buy a product and this results in the possibility of liking or disliking a product.
What is a descriptive image or thought that an individual holds about something?
| Term Consumer Buyer Behavior- Definition The buying of final consumers-individuals and households that buy goods and services for personal consumption. | Term Learning- Definition Changes in an individual’s behavior arising from experience. | Term Belief Definition A descriptive thought that a person holds about something. |
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Is the fundamental determinant of a person wants and Behaviour?
Culture- Culture
is the most fundamental determinant of a person’s wants and behavior. The growing child acquires a set of values, perceptions, preferences, and behavior through his or her family or other key institutions.
Which of the following is a descriptive thought that a person holds about something?
Beliefs and Attitudes
Belief
: A descriptive thought that a person holds about something.
What are the 4 types of market segmentation?
Demographic, psychographic, behavioral and geographic segmentation
are considered the four main types of market segmentation, but there are also many other strategies you can use, including numerous variations on the four main types.
