According to the media richness theory, lean media (emails) was best used to
reduce uncertainty
and rich media (face-to-face) was best suited for reducing equivocality.
What is meant by media lean?
1.
Media with reduced capacity to carry information
, with face-to-face communication being the standard by which others are judged. Asynchronous text communication for example is considered to be lean media, while full motion video/audio is considered to be rich.
What is difference between lean and rich media?
They classified “rich media sites” as those
that included text, pictures, sounds and video clips
, while the “lean media sites” contained only text.
What is the most lean form of communication?
Lean channels:
teleconference
; phone call; voice message; video (e.g., Facetime) Leanest channels: blog; report; brochure; newsletter; flier; email; phone text; social media posts (e.g., Twitter, Facebook)
What is lean media used for?
A rich medium (face-to-face conversations or video chat) is ideal for complex messages such as technical information and a lean medium
(instant message) for snippets of information
.
Is email lean or rich?
Email, according to traditional media richness theory, was believed to be
a lean media
because it is text-based, asynchronous in nature, and incapable of transmitting non-textual cues, such as facial expressions, body language, and tone.
Is a letter a lean or rich medium?
Written communications include e-mails, texts, memos, letters, documents, reports, newsletters, spreadsheets, etc. (Even though e-mails are electronic, they are basically digital versions of written memos.) They are among the
leaner business
communications.
Which of the following is an example of a lean form of media?
Lean channels:
teleconference
; phone call; voice message; video (e.g., Facetime) Leanest channels: blog; report; brochure; newsletter; flier; email; phone text; social media posts (e.g., Twitter, Facebook)
How can media richness be improved?
Thus, media richness theory can be improved by
incorporating a broader consideration of relevant interaction goals and the constructs of message valence and complexity
.
Which of the following is the richest form of media?
Face-to-face communication
is by far the richest medium, as it carries a large variety of information (verbal and visual cues) and allows for immediate feedback that’s just as rich as the initial message. Think of how much your communication partner’s body language will tell you.
What are the benefits of rich multimedia give at least five?
- Grab The Attention of New Audiences. …
- Stand Out from the Competition. …
- Increased Engagement Rates. …
- Lower Bounce Rates. …
- Accelerate Customer Journey. …
- Build a Better User Experience. …
- Develop Deeper Insights. …
- Increase Search Reach.
Which communication channel is richest?
Face-to-face communication
The richest communication channel around, face-to-face meetings are often hailed as the most effective way for teams to interact. This is because it reduces any misconstrued messages by allowing for body language, facial expressions, and other nonverbal communication.
What is Masspersonal communication?
A relatively recent mass communication phenomenon known as mass-personal communication
combines mass communication channels with interpersonal communication and relationships
, where individuals are now gaining access to technology that allows them to reach large audiences.
What are the 7 channels of communication?
- In-person. In-person, verbal conversations are some of the most common and effective communication channels in a business. …
- Documents. …
- Emails. …
- Software. …
- Video-conference. …
- Phone calls. …
- Social media.
Which of the following is a danger of using a lean medium for nonroutine matters?
The danger of using a lean medium for nonroutine matters is
overloading
; the medium typically provides more information than is necessary.
What are the 5 channels of communication?
With the sophistication of common verbal language, the communication focus has shifted to primarily gathering information from a single channel – words, whereas a message in its fullest form is often generated from up to 5 channels;
face, body, voice, verbal content and verbal style
.
