Social media contests are one of the
best ways to engage with your audience, raise brand awareness, and build a community around your brand
, all in one go. Running a social media contest is relatively straightforward as well.
A contest is an
excellent way to increase engagement on a page to when it’s done properly
. When a page attracts new and relevant fans it helps to increase comments, shares, retweets, likes, pins and more as they have attracted the right audience to be part of their page.
What are good contest ideas?
- Surprise Random Followers.
- Comment to Win.
- Simple Photo Contest.
- Photo Voting Contest.
- Short Video Contest.
- Check-in to Win Contests.
- Product Customization Contest.
- Simple Trivia Contest.
Most contests
run for a month
, but two weeks may also be long enough for your promotion if you think enough people will enter in that time frame. The key is to make it long enough for people to hear about it from their friends and enter.
- Follow the Rules. …
- Include a Form on a Landing Page to Generate Leads. …
- Create Your Own Terms & Conditions / Official Rules Page. …
- Make Use of Third Party Apps. …
- Give Away Something Awesome. …
- Remember Your Goals and Measure Your Results.
- Step 1: Verify Your Contest Entries. Verifying who has qualified for your prize draw depends on the entry methods you chose. …
- Step 2: Add Verified Entries into a Document. …
- Step 3: Add Names to a Random Name Picker Tool. …
- Step 1: View Verified Entries. …
- Step 2: Choose a Random Winner.
Even if you can’t afford an entire plane’s worth of seats for a prize, running social media contests is an
effective component of any social media strategy
. If you target prospective customers and actively engage with your entrants, the real winner of the contest will be your brand.
What are benefits of competition?
Competition among companies
can spur the invention of new or better products, or more efficient processes
. Firms may race to be the first to market a new or different technology. Innovation also benefits consumers with new and better products, helps drive economic growth and increases standards of living.
Running a social media giveaway or contest is a great way to start an online conversation about your business. Not only can you increase your brand awareness, but you can also generate more leads. … You’ll
win some brownie points
for giving out the freebies and be able to build a positive brand image.
How effective are giveaways?
Do Online Giveaways Really Work? The answer to that question is a resounding yes! Online giveaways are effective at growing brands fast, increasing your followers, and gathering new leads.
Giveaways have a conversion rate of almost 34%
, which is higher than other types of content.
What are different types of contests?
- Like and/or comment to win. The classic “like and/or comment to win” is a tried and true way to increase engagement. …
- Share or RT to enter. …
- Tag a friend. …
- Photo caption contest. …
- Create a best comment competition. …
- Create a play-to-win game. …
- Vote to win.
How do you make a giveaway interesting?
- Coupons. Everyone loves discounts! …
- Hashtag contest. …
- Photo Contest. …
- Themed giveaway ideas. …
- Gift cards. …
- Everyday items with your brand on them. …
- Lead up to the grand prize giveaway. …
- Ask your customers what they want.
How do you win ideas?
- Consider a structured process. …
- Define the creative focus. …
- Use different types of idea inspiration. …
- Take time to find new insights. …
- Encourage lateral thinking. …
- Quantity leads to quality. …
- Make space for Big Ideas.
Why Instagram giveaways are bad?
Here’s a short summary of why generic giveaways hurt your business and Instagram growth:
They increase your total number of followers but decrease the percentage of engaged followers
.
This results in lower engagement for your posts
. Which results in your account being shown to fewer followers.
How long should you run an Instagram giveaway for?
How long should an Instagram giveaway last? While an Instagram giveaway can last as short or as long as you want,
3 to 7 days
is a good rule of thumb. You want to give your followers enough time to see and interact with the giveaway, but you don’t want it to go on for so long that they forget about it.
What is the best day to start a giveaway?
Well,
Mondays and Tuesdays
are typically the best days to launch and promote your giveaway, preferably somewhere in the evening (9PM – 11PM). Of course, you should think about your target audience and their time zone in order to get the best results.
