In addition, this chapter explores the five categories of audience analysis: (1) the situational analysis, (2) the demographic analysis, (3) the psychological analysis, (4) the multicultural analysis , and (5) the topic interest and prior knowledge analysis.
What are the different types of audience analysis?
Audience analysis is categorized into three types: demographic, psychographic and situational analysis . Demographic analysis addresses who your audience is in terms of age, race, religion, education, income, occupation and group affiliation.
What are the five factors to consider when analyzing an audience?
- Audience expectations. When people become audience members in a speech situation, they bring with them expectations about the occasion, topic, and speaker. ...
- Knowledge of topic. ...
- Attitude toward topic. ...
- Audience size. ...
- Demographics. ...
- Setting. ...
- Voluntariness. ...
- Egocentrism.
What are the audience analysis factors?
- Audience expectations about the occasion of the speech, its topic, and the personality of the speaker.
- Audience’s knowledge or familiarity with the topic.
- Audience’s attitude or approach towards the topic.
- Audience size and its ability to listen.
What are the 5 types of audiences?
What are the five types of Audiences? Pedestrian, passive, selected, concerted, and organized audience . A group that is required to sit together and listen to a speaker.
What are the 2 types of audiences?
You’ll need to determine who they are in order to analyze your audience. This guide divides audience into two categories: academic and nonacademic . Note: Your audience can be a combination of the two.
What are 3 types of audiences?
Three categories of audience are the “lay” audience, the “managerial” audience, and the “experts .”
What are the 4 types of audiences?
- Friendly. Your purpose: reinforcing their beliefs.
- Apathetic. Your purpose is to first to convince them that it matters for them.
- Uninformed. Your requirement is to educate before you can begin to propose a course of action.
- Hostile. You purpose is to respect them and their viewpoint.
What are the 2 most common methods used for audience analysis?
- Primary Research. The first step when beginning audience analysis is gathering as much information as possible. ...
- Qualitative Research. ...
- Interviews. ...
- Focus Groups. ...
- Quantitative Research. ...
- Social Media Analytics. ...
- Surveys and Questionnaires. ...
- Secondary Research.
What are the 3 types of questions for audience analysis?
To do this you will put together an Audience Analysis Questionnaire for your speech. Include all three types of questions ( fixed alternative-and include the alternatives; scale-include the scale; and open ended-provide the space for responses ).
How do you read an audience?
- Pro speakers know that it’s crucial to check in with the audience regularly. ...
- Instantly analyze your audience.
- Eye contact. ...
- Facial expressions. ...
- Body language. ...
- Energy. ...
- Ask them.
How is audience analysis done?
An audience analysis informs the design of materials, messages, media selection and activities of a SBCC strategy . It establishes a clear, detailed and realistic picture of the audience. As a result, messages and activities are more likely to resonate with the audience and lead to the desired change in behaviors.
What are the benefits of audience analysis?
- Targeting. Knowing your audience can help you target the right group of people. ...
- Promote Your Product. It is well-known that advertising can be very expensive. ...
- Reach Out To Your Customers. ...
- Attract New Customers. ...
- Time Savings. ...
- Cost Efficient. ...
- Complete Data.
What is an audience analysis example?
For example, a beverage company may view the entire population of a nation as their target market for a popular product but may develop hundreds of different target audiences such as snowboarders or grandmothers to promote sales. The process of identifying the characteristics of a target audience.
What is a target audience analysis?
Target audience analysis involves describing your audience in terms of a variety of demographics , including age and gender, as well as income, education, and location, or psychographics like interests and opinions. Analyzing your target audience provides valuable insights for most business functions.
How is audience important?
When you are speaking, you want listeners to understand and respond favorably to what you are saying. An audience is one or more people who come together to listen to the speaker. ... Understanding the Audience: It’s important to understand the audience and generate a clear message before giving a speech.
