- Psychological (motivation, perception, learning, beliefs and attitudes)
- Personal (age and life-cycle stage, occupation, economic circumstances, lifestyle, personality and self concept)
- Social (reference groups, family, roles and status)
What are the factors that affect consumer behavior?
There are four important psychological factors affecting the consumer buying behavior. These are: perception, motivation, learning, beliefs and attitudes . The level of motivation also affects the buying behavior of customers.
What are the 8 factors that influence consumer behavior?
- – Age. It is undoubtedly an essential factor. ...
- – Culture. This is another essential factor. ...
- – The socio-economic level. ...
- – Perception. ...
- – Attitude. ...
- – Trends. ...
- – Personality. ...
- – Experience.
What are the 4 factors that influence consumer behavior?
In general, there are four factors that influence consumer behaviour. These factors impact whether or not your target customer buys your product. They are cultural, social, personal and psychological .
What are the 5 factors influencing consumer Behaviour?
- Psychological (motivation, perception, learning, beliefs and attitudes)
- Personal (age and life-cycle stage, occupation, economic circumstances, lifestyle, personality and self concept)
- Social (reference groups, family, roles and status)
What factors can affect a family reputation?
Significant variables among general characteristics influencing family function were age, sex, marital status, educational levels, monthly income and occupation (p less than .
What are the two psychological factors that influence the way we act?
When we talk about psychological factors that influence consumer decisions, we are referring to the workings of the mind or psyche: motivation, learning and socialization, attitudes and beliefs .
What are the internal factors affecting consumer Behaviour?
Internal influences basically come from consumers own lifestyle and way of thinking . These are consumers’ personal thoughts, self-concepts, feelings, attitudes, lifestyles, motivation and memory (Kotler, 2002). These internal influences can also be known as psychological influences.
What are the determinants of consumer behavior?
- Personal income:
- Family income:
- Consumer income expectations:
- Consumer liquid assets:
- Consumer credit:
- The level of standard of living:
- Motivation:
- Perception:
What factors influence your purchasing decisions?
The personal factors include age, occupation, lifestyle, social and economic status and the gender of the consumer . These factors can individually or collectively affect the buying decisions of the consumers.
What are the personal factors?
The personal factors include childhood experience, knowledge and education, personality and self-construal , sense of control, values, political and world views, goals, felt responsibility, cognitive biases, place attachment, age, gender and chosen activities.
How culture influences consumer buying behaviour?
Culture determines the consumer’s experiences, beliefs, and values , which in turn is directly linked to attitudes, emotions, social norms, intentions, and behaviors. ... Groups that influence the choice of consumers are typically sorted into workgroups, shopping groups, friendship groups, and families.
How do you change consumer behavior?
- Make it relatable: “People often think they need to force people to do something they don’t want to do,” Hallinger shared. ...
- Make it desirable: Culture and social norms are strong drivers of consumer behavior.
What factors influence family life?
Relationships are influenced by an individual’s age, gender, the health of the caregiver or care receiver, and family rules . While exploring these influences and possible conflict areas think about your caregiving situation and determine if they are affecting your relationships.
Why Behaviour can affect a family reputation?
Childhood behavioral issues can be a source of stress for children and family members alike. Research indicates that communication issues, increased stress, negative sibling behaviors and marital problems may all arise from behavioral disturbances in children.
- Economic climate and employment conditions. ...
- Discrimination and prejudice. ...
- Quality of parent-child relationships. ...
- Parenting styles and practice. ...
- Family structure. ...
- Task – brainstorming/group activity. ...
- Overhead transparency.
