What Are The Advantages Of Ethnographic Research? - Fixanswer

Its hard, but in the end it’s better for us, it’s better for the people we serve, and, perhaps most important, it forces us to humanize the data sets and understand that real people face the consequences of the design decisions we make.

What are the main focuses of ethnographic research?

Ethnography focuses on interpretation, understanding and representation . Methodological principles such as naturalism, understanding and induction draw on different philosophical backgrounds and, therefore, produce different types of ethnography.

What is the importance of ethnography?

Advantages of ethnography

One of the main advantages associated with ethnographic research is that ethnography can help identify and analyse unexpected issues . When conducting other types of studies, which are not based on in-situ observation or interaction, it can very easy to miss unexpected issues.

What are the disadvantages of ethnographic research?

It can be difficult to choose a representative sample. ...
It takes a lot of time. ...
It depends on the ethnographer’s relationship with his subjects. ...
It depends on people’s openness and honesty. ...
It can lead to cultural bias.

Is Ethnographic Research expensive?

A lot of people view ethnography as an expensive, time consuming form of research . Whether its service, product, or experience development – ethnography is rarely ever considered. ... Today, ethnographies are becoming more accessible and more appealing to companies due to their mobile counterparts.

What are the three meanings of ethnography?

Ethnography (from Greek ἔθνος ethnos “ folk, people, nation ” and γράφω grapho “I write”) is a branch of anthropology and the systematic study of individual cultures.

What is ethnography and why is it important?

Ethnography is the description of cultures and the groups of people who live within them . It can be useful in personal adaptation, personal success, and to better understand other cultures.

What is an example of ethnographic research?

Generally, an ethnographic study involves a researcher observing behaviour either in person or via cameras pre-installed in participant homes , work places, etc. Think of the show Gogglebox where viewers observe the reaction to other people watching TV – that’s ethnography.

What are the steps of ethnographic research?

Identify Research Question. Determine what problem you are seeking to better understand. ...
Determine Location(s) for Research. ...
Formulate Presentation Method. ...
Acquire Permissions and Access. ...
Observe and Participate. ...
Interview. ...
Collect Archival Data. ...
Code and Analyze Data.

What is the ethnographic method?

Ethnographic methods are a research approach where you look at people in their cultural setting , with the goal of producing a narrative account of that particular culture, against a theoretical backdrop. As part of this you will look at: ... How they interact with one another, and with their social and cultural environment.

What is ethnography in simple terms?

ethnography, descriptive study of a particular human society or the process of making such a study . Contemporary ethnography is based almost entirely on fieldwork and requires the complete immersion of the anthropologist in the culture and everyday life of the people who are the subject of his study.

What is the moral of ethnography?

The basic ethical principles to be maintained include doing good, not doing harm and protecting the autonomy , wellbeing, safety and dignity of all research participants. Researchers should be as objective as possible and avoid ethnocentricity. Any deception of participants should be fully justified.

What are the examples of ethnography?

Observing a group of children playing. ...
Observing employees in a corporate office. ...
Observing medical personnel in a high-volume hospital. ...
Observing an indigenous village. ...
Observing a high school classroom. ...
Observing motorcycle riders.

Why was ethnography created?

Introduction: ethnography and anthropology

Ethnography is the practice developed in order to bring about that knowledge according to certain methodological principles , the most important of which is participant-observation ethnographic fieldwork. ... This is how anthropologists understand the world.

Why is ethnography used in market research?

In a nutshell, ethnographic marketing research is a vehicle for gaining insight into what, how, and why people consume and the sociality of consumer behaviour . It allows marketing researchers to observe the consumer demonstrating a relationship with a brand in cultural context.