- Clarify and test pre-conceived notions and findings.
- Understand met and unmet needs.
- Hear customer feedback in their own words and voices.
- Uncover ideas and issues that initially may nay not have been considered – but are important to the customer.
- Discover the decision making process.
What is focus group discussion advantages and disadvantages?
Compared to individual interviews, focus groups are not as efficient in covering maximum depth on a particular issue. A particular disadvantage of a focus group is
the possibility that the members may not express their honest and personal opinions about the topic at hand
.
What are some disadvantages of focus groups?
- 1- More Expensive to Execute Than Surveys.
- 2- Participants Can’t Voice Their Opinion Freely.
- 3- Hard to Get Honest Opinions For Sensitive Topics.
- 4- Results Are Biased.
- 5- Might Not Be a True Representation of Your Target Group.
- 6- Not Ideal For B2B Research.
What are the advantages and disadvantages of online focus groups?
- Closest Online Equivalent. Online focus groups are the closest online equivalent to in-person focus groups. …
- Lower Cost. Online focus groups are a lower-cost alternative to in-person focus groups. …
- Increase Efficiency. …
- Geographical Independency. …
- Deeper Insights. …
- Technical Difficulties. …
- Internet Instability. …
- Distraction.
What is the purpose of focus group discussion?
Focus group discussion is frequently used as a
qualitative approach to gain an in-depth understanding of social issues
. The method aims to obtain data from a purposely selected group of individuals rather than from a statistically representative sample of a broader population.
What are the advantages of online focus groups?
- Flexibility: They are more flexible in terms of location of participants and response time. …
- Representativeness: Since the participation is global, Online Focus Groups allow you to recruit a more representative sample of the population you want to reach.
Why is a focus group better than a survey?
Surveys let you collect feedback from several customers in a cost effective way. … Focus groups
help you collect more in-depth customer feedback
, but they can be more costly and time consuming to run than surveys.
What are the disadvantages of group discussion?
- Consumption of Time: …
- Different ideas and opinions: …
- Being silent in disagreement: …
- Social Pressures: …
- Priorities on certain ideas: …
- Against the goals of the organization: …
- Uncertainty in the risk-bearing factor: …
- Avoiding certain important decisions:
What is a disadvantage of focus groups quizlet?
What is the primary disadvantage to Focus Groups?
Each group represents the opinion of only a few individuals
. … Even though Focus Groups are qualitative in nature, the results are highly subjective to the interpretation of the moderator and marketing researchers involved in the interviews.
What are advantages and disadvantages of interviews?
Within a very short time communication can be accomplished with the interview.
Less costly
: It is less costly than other processes of communication. It is very simple, prompt and low-cost method of communication. Increasing knowledge: Any interview increases the knowledge of both the interviewer and the interviewee.
Are focus groups cost effective?
If you are comfortable with research being conducted virtually,
holding online focus groups
is a cost-effective option to get comparable results.
What is the likely advantage of using online focus groups in marketing research quizlet?
What is the likely advantage of using online focus groups in marketing research?
domination of the group by an aggressive individual is less likely to happen
. What is the likely goal of a situation analysis? it helps define the problem.
What is a disadvantage of online focus groups?
Online Focus Group Disadvantages
Technology
may frustrate certain participants
, which may influence the quality of their discussion. Researchers may only be able to observe participants’ facial cues, not full body language.
What are the advantages of using focus groups in qualitative research?
Given their qualitative nature, focus groups
allow researchers to look beyond the facts and numbers that might be obtained via survey methodology
—researchers can learn or confirm the meaning behind the facts.
Which of the following are benefits of online focus groups quizlet?
- lower costs, faster turnaround times, respondents are geographically dispersed, an openness of responses.
- access to hard-to-reach target population. …
- online focus groups are efficient moderators.
What is the main disadvantage of online focus groups vs offline focus groups?
An online focus group can sometimes surprise with the depth of respondents posts. …
Text-based live chats
are also much slower than offline focus groups, which is also a reason for worse results if the topic range and length are not adjusted for online conditions.
What are some questions to ask a focus group?
- Today’s topic is . …
- What do you already know about this product? …
- How did you first hear about this product?
- What words or phrases come to mind when you think of this product?
- How familiar are you with this product?
What is the difference between interviews and focus groups?
Interviewing involves asking individuals or small groups questions about a topic. Focus groups are a specific form of group interview, where interaction between participants is encouraged.
What advantages do focus groups have over other forms of primary market research such as surveys or interviews?
Focus groups have a distinct advantage over other types of market research
because they are flexible by design
. You can listen to someone’s tone and view their body language when talking to better understand how they feel about a particular subject.
What is a focus group in research?
Focus groups are
a form of group interview that capitalises on communication between research participants in order to generate data
. … Gaining access to such variety of communication is useful because people’s knowledge and attitudes are not entirely encapsulated in reasoned responses to direct questions.
What is major advantage of group discussion?
What is one major advantage of group discussions?
Students get practice in speaking and listening
.
What are the advantages and disadvantages of group?
| Advantages of Working in a Group Disadvantages of Working in a Group | More Productive Unequal Participation | More Resources Intrinsic Conflict | More Reliable No Individual thinking | Learn Things Decision making takes time |
What are the advantages of discussion?
The advantages include:
Increases students’ interests and engagement
– lectures mixed with discussions can help maintain students’ focus. As they discuss their answers, they get different perspectives on the topic. Good questions and answers can get students to think deeply and make connections.
What is an advantage of a focus group quizlet?
focus groups allow
the researcher to interact directly with respondents/ opportunities for the clarification of responses
, for follow-up questions, and for the probing of responses/ respondents can qualify responses or give contingent answers to questions/ researcher can observe non-verbal responses such as gestures, …
What are the disadvantages of focus group interviews quizlet?
- respondent control.
- lack of monitoring.
What is an advantage of qualitative research?
The Pros. Qualitative Research can
capture changing attitudes within a target group such
as consumers of a product or service, or attitudes in the workplace. Qualitative approaches to research are not bound by the limitations of quantitative methods.
How are focus group interviews used?
Focus group interview is a
tool for qualitative marketing research where a group of people are selected and asked about their opinion or perceptions about a particular topic, product or a service
. The environment is interactive where the participants are free to discuss with each other.
Do you have to pay focus groups?
Are focus group participants paid or unpaid? Both. Some people enjoy the process and like to give their opinions and ideas and
do so without need for pay
; others do focus groups as a means to earn a few extra dollars, and still others attend mainly to learn about focus group research methods.
How much should you pay a focus group?
Focus groups normally pay
between $50 and $400
, and in some cases, you may not even need to leave your home! Interviews are conducted in groups, by phone, or online—depending on the amount of time assigned to that particular study.
What are some advantages of interviews?
- It provides flexibility to the interviewers.
- The interview has a better response rate than mailed questions, and the people who cannot read and write can also answer the questions.
- The interviewer can judge the non-verbal behavior of the respondent.
What is an advantage of using interviews as a research method?
Interviews are most effective for
qualitative research
:
They help you explain, better understand, and explore research subjects’ opinions, behavior, experiences, phenomenon, etc. Interview questions are usually open-ended questions so that in-depth information will be collected.
What functions are performed by focus groups quizlet?
1-It is
a research method used to collect information through a structured question-and-discussion activity with a targeted group of individuals
. 2-The individuals are recruited, based on the commonality of their experience, by the researcher to discuss a topic.
A focus group
could be defined as a group of interacting individuals having some common interest or characteristics, brought together by a moderator, who uses the group and its interaction as a way to gain information about a specific or focused issue.
Which is exploratory research?
Exploratory research is defined as
a research used to investigate a problem which is not clearly defined
. It is conducted to have a better understanding of the existing problem, but will not provide conclusive results.
