Using social media, such as posting videos to Facebook® or tweeting reminders, makes
benefits information more relatable and personable
—and employees are more likely to pay attention and understand. promote open enrollment, educate employees about plan changes, explain how to use the plan, promote consumerism and more.
- Increasing Brand Activity.
- Generate Online Traffic.
- Staying Alive.
- Better Conversion Rates.
- Increasing Brand Loyalty.
- Partnering up with Influencers.
- Assessing the Competition.
- Selectively Advertising.
- Build relationships. Social media is not just about brands connecting with their customers. …
- Share your expertise. Social media gives you an opportunity to talk about what you know and what you want to be known for. …
- Increase your visibility. …
- Educate yourself. …
- Connect anytime.
Understanding the functional building blocks of social media”, researchers provide a framework that defines social media, which includes seven functional social media building blocks:
identity, conversations, sharing, presence, relationships, reputation, and groups
.
The negative aspects of social media
However, multiple studies have found a strong link between heavy social media and an increased risk for depression, anxiety, loneliness, self-harm, and even suicidal thoughts. Social media may promote negative experiences such as:
Inadequacy about your life
or appearance.
Social media can be an
awesome environment to encourage each other, communicate with people and share our stories
. Social media gives us a chance to reconnect and keep up with old friends and friends that live far away. It gives us the opportunity to share our stories and get our opinions out there.
Why is social media important? Social media is important
because it allows you to reach, nurture, and engage with your target audience — no matter their location
. When a business can use social media to connect with its audience, it can use social media to generate brand awareness, leads, sales, and revenue.
Social media can be a useful tool for businesses, bringing advantages such as engaging with your audience and boosting website traffic. However there can also be disadvantages,
including the resources required and negative feedback
.
Four Functions of Social Media messaging. They have suggested four functions :
monitor, respond, amplify and lead Social Media message to communicate
and engage with people on Social Media.
- Social Networks. When most people think of social media, they tend to imagine social networking sites. …
- Social News. …
- Microblogging. …
- Bookmarking Sites. …
- Media Sharing. …
- Community Blogs.
Social media may take the form of a variety of tech-enabled activities. These activities include photo sharing, blogging, social gaming, social networks, video sharing, business networks, virtual worlds, reviews, and much more. … For individuals, social media is
used to keep in touch with friends and extended family
.
- cyberbullying (bullying using digital technology)
- invasion of privacy.
- identity theft.
- your child seeing offensive images and messages.
- the presence of strangers who may be there to ‘groom’ other members.
There’s bad news for those self-proclaimed social media “addicts”: multiple studies from the last year show that too
much
time spent on your favorite platforms can make you depressed and less satisfied with life. It starts early, too; even young teens report negative effects from social media obsession.
Digital media has become a significant factor in many young person’s day to day routine. … On an academic level, social media can
have a negative effect on student productivity when it comes to concentration in the classroom
, timekeeping, and conscientiousness.
Emotion. Multiple studies have shown that
unlimited use of social media
causes stress, bad moods and negative mental health. Many people wake up in the morning and immediately check their Instagram, Snapchat or Twitter.
If we consider Social Media as a whole business constituting an array of websites and application like Facebook, Twitter, Instagram – to name a few – one of their primary objectives include
increasing their target audience, generating lead through more traffic and usage of the websites and application as well as to
…
