What Are The Four Major Steps In The Consultative Sales Process?

by | Last updated on January 24, 2024

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  1. Ask the right questions to understand your customer’s needs. Your customers are well aware of their own challenges.
  2. Use active listening to read between the lines.
  3. Educate your potential customer.
  4. Customize your consultative approach.

What are 8 steps of consultative selling?

  • What is Consultative Selling? ...
  • The 8 Golden Rules to Consultative Selling. ...
  • Know Everything About Your Products. ...
  • Establish a Clear Sales Roadmap. ...
  • Ask Questions. ...
  • Don’t Underestimate Your Customer’s Knowledge. ...
  • Don’t Make Assumptions. ...
  • Don’t Make Things Up.

What is a consultative sales rep?

Consultative sales is a specific sales approach where reps act more like advisers than salespeople and recommend solutions to potential customers based on their needs and problems . Put more concisely, it’s the process of selling a solution, not a product.

What is consultative selling give examples?

Salesman Richard uses the consultative selling method. When customers enter the showroom, he takes the time to get to know the wishes and needs of the customer . Interested, Richard asks what the customer thinks they’ll be using his car for, and how often.

What are the steps of consultative selling?

  • Research. Broad research is the first, and possibly the most important, step in the consultative sales process. ...
  • Ask. ...
  • Listen. ...
  • Inform. ...
  • Close.

What is the first step in the consultative sales process?

  1. Stage 1: Target and Qualify.
  2. Stage 2: Explore and Assess.
  3. Stage 3: Access and Develop Solution.
  4. Stage 4: Present Solution and Follow-up.
  5. Stage 5: Negotiate and Close.
  6. Stage 6: Implement, Follow Through, Assess Results, and Expand.

What is the six step sales process?

The six steps are the pre-approach, the approach, the presentation, the objection, the close, and the follow-up . Before a salesperson shows a customer a product, he or she must carefully prepare for the interaction with the customer.

What are the benefits of consultative selling?

  • It allows the distributor to serve the customer, not just sell them.
  • The customer has a better understanding of their own cleaning and maintenance needs.
  • Distributors build their businesses by satisfying customer needs.

What is the difference between transactional sales and consultative sales?

In a transactional sale, value lies within the product and price becomes the primary selection criteria. Any salesperson who hears price as an objection is selling transactionally. In a consultative sale, the salesperson creates value. ... VALUE is the difference between BENEFITS and COST.

What are the most effective sales techniques?

  • Sell to Your Buyer’s Situation (Not Their Disposition) ...
  • Disrupt Your Prospect’s Status Quo. ...
  • Introduce Unconsidered Needs. ...
  • Tell Customer Stories with Contrast. ...
  • Avoid the Parity Trap in Sales Conversations. ...
  • Make Your Customer the Hero.

What is the example of consultative?

Consultative sentence example. He extolled Charles Albert and appealed to his patriotism ; he believed that the church was necessary and the secret societies harmful; rqpresentative government was undesirable, but he advocated a consultative assembly.

Which one is part of consultative selling?

Consultative selling is a sales approach that prioritizes relationships and open dialogue to identify and provide solutions to a customer’s needs . It is hyper focused on the customer, rather than the product being sold.

How can I develop my consultative skills?

  1. Become an expert in intelligence. ...
  2. Become an expert in your stakeholders’ business. ...
  3. Know how to communicate with your stakeholders. ...
  4. Build informal feedback loops.

What are the 7 steps of sales process?

  • Prospecting. The first of the seven steps in the sales process is prospecting. ...
  • Preparation. ...
  • Approach. ...
  • Presentation. ...
  • Handling objections. ...
  • Closing. ...
  • Follow-up.

What is the main focus of consultative sales presentation?

The consultative sales process is primarily focused on the experience that the potential customer (the lead) feels and sees during their interactions with you . It’s about the how you find ways to provide your leads with value and make it all about them. Not your product, your business, or your numbers.

What is an example of a sales process?

Typically, a sales process consists of 5-7 steps: Prospecting, Preparation, Approach, Presentation, Handling objections, Closing, and Follow-up .

Leah Jackson
Author
Leah Jackson
Leah is a relationship coach with over 10 years of experience working with couples and individuals to improve their relationships. She holds a degree in psychology and has trained with leading relationship experts such as John Gottman and Esther Perel. Leah is passionate about helping people build strong, healthy relationships and providing practical advice to overcome common relationship challenges.